Sustainability expert
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E-Mobility

Baltic Sea Region - Electric

a visionary project to mobilise the masses towards cleaner, greener and healthier transport


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role: project manager sustainability and communications

and tester for cool e-bikes in Gdansk, Poland

With a sharp rise in urban density, our cities are getting louder, more polluted and more crowded. It has become clear that more cars and auto infrastructure is not the answer. Electric and active mobility modes might have a solution, but to implement them people have to decrease the use of personal cars, especially ones fueled by traditional fossil fuels. This is not an easy task for decision makers, since cars have been around for a long time and have become ingrained in everyday life and culture.

The project BSR electric aims to enhance the utilization of e-mobility in urban transport systems around the Baltic Sea Region by demonstrating potential applications of various types of urban e- mobility such as electric city logistics, e-Bikes, e-Buses, e-Scooters and e-Ferries.

Activities and Outputs

  • Analysis and overview of e-mobility in the Baltic Sea Region

  • Demonstration of activities, feasibility studies and stakeholder analyses

  • Development of specific recommendations based upon findings and results of piloting activities

  • Creation of BSR roadmap on e-mobility, compiling best practices and specific results

  • Dissemination of results and capacity-building programmes


The Next Stop Podcast:

As a part of the new online learning module for BSR Electric; I produced a first-of-a-kind podcast on understanding how user behaviors and effective incentives facilitate the implementation of e-mobility.

The official podcast started as an experiment to explore the complex domain of e-mobility. Over 4 months, I interviewed 13 key experts and published 7 episodes, reaching a wide audience.

A highlight of this experience was collaborating with top level decision makers from the European Commission, like at the DG-MOVE, where I learned their experiences as decision makers and the Commission's initiatives in mobility and transport.

An important part of our project is connecting our listeners to the world’s foremost leaders in electric mobility. Today’s very special episode is split into three parts, with three very special guests talking to us about their ground-breaking work. In this part, we speak with Matthew Baldwin, the Deputy Director of the Directorate General - MOVE at the European Commission in Brussels. He is also the EC's Road Safety Coordinator. **Shownotes and Transcript - ** As the BSR electric project includes social inclusion as a theme, we've prepared written transcripts for better accessibility. Please find these here : https://www.bsr-electric.eu/news/the-next-stop-guest-feature-matthew-baldwin-dg-move This episode of The Next Stop was produced by Arjun Jamil. Co-produced by George Matthews and technical support and music by Jona Scholz. We’re a part of the project BSR-Electric and are funded by the INTERREG Baltic Sea Region Programme. Our working team is based out of the Hamburg University of Applied Sciences (HAW) at the Research and Transfer Centre “Sustainability and Climate Change Management” (FTZ-NK). We’re introducing an online learning course for decision makers, researchers and stakeholders invested in the electric mobility revolution, just like you. To find out more, check out our website at www.bsr-electric.eu We’re also holding our project’s final conference online as an Open access resource, meaning it’s completely free of charge with interactive presentations, joint learning and networking opportunities. Come join us on the 16th till the 17th of June 2020- to register please follow the latest updates on our website!


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Augmented Reality App

I also helped conceive, plan and design an augmented reality app for the project. The object was to allow the users to take in the spatial aspects of the project, spread all over the Baltic Sea region. Users could move around, zoom in and out, and even interact with the 3D models.
After months of research into UX and gathering content, I worked closely with designers and developers to launch the app. Available for iOS at the link below.


Creative Content

As the lead creative on this project, I networked with industry professionals from all over the world and helped design many AV materials to be used for project outreach.

I made this mindmap to demystify the complex structure of the international partners and deliverables

I was in-charge of compiling project results of 3 years on one A3 document. Pictured here, the BSR-E roadmap is one of the central deliverables of the whole project; design by Compact Studio in Hungary and co-designed by me.